#156: Shameless Growth-Hacking
this new age is all about marketing
Gordon Ramsay and Jake Paul are excellent examples of shameless growth hacking. Gordon Ramsay isn’t the best chef, and Jake Paul isn’t the best boxer. Yet, both truly are world-class merchants of attention. Due to the biased nature of culinary arts, and declining popularity of boxing, the rise to fame in both realms was not simply about the actual cooking or boxing. Their ability to publicize their ascent is what got them to the top.
For, Gordon Ramsay isn’t just a chef, but an entertainer. Jake Paul isn’t just a boxer, but an influencer. Both are trailblazers of a radically new approach. Both brought in their own unique style into a traditional craft. Why is their growth-hacking shameless? Because it’s unrestrained and unafraid to revamp the very understanding of what their craft means.
When I learned about Jake Paul, my first thought was “What a dork!”. I knew of Gordom Ramsay but I ignored him because didn’t care about cooking. Yet, since this new age is all about marketing and attention is the new currency, I have an important lesson to learn from them: It’s no longer about being “good”. An average audience member will not know the true art of cooking or boxing. That audience member wants an engaging narrative that moves them. Therefore,
Being “good” is about captivating attention on my journey to “goodness”.