#150: Illegal to Be Sad
expecting a package I never ordered
In an attempt to avoid the lockdown depression and brokenness, me and my homies decided to go all-in on eCommerce, aka “selling stuff on the Internet”. Online purchasing was skyrocketing, so we muted our Vandy Zoom classes and focused on understanding dropshipping, digital marketing, and online business. After days of work, we had a functional men’s fashion site and even managed to make our first sales.
Yet we soon learned that our Facebook ads weren’t properly optimized so we had to stop our campaign and redesign it from scratch. This is when the valley of death started for us: since the ads were down, there were no more sales, and we started to progressively lose confidence in our venture. We entered a vicious cycle of doubts that froze any further actions. “Does dropshipping even work? What if we chose the wrong niche? What if we are just bad?” and so on.
The problem was that we were expecting sales when we simply didn’t enable their possibility. We stopped running ads and we didn’t re-launch them yet, so of course, no one was coming to our site. Instead of attending to the singular reason for our failure, we agonized over dozens of unrelated concerns. It’s like expecting a package that I never ordered but just dreamt about. So I tell myself:
If I did not do what’s actually required to get what I want, it’s illegal to be sad about it.
Thank you for being with me for 5 months!🎉