#104: Lasting Value
hundreds of films and tens of thousands of books
Hundreds of films and tens of thousands of books are released in the US alone every year. New brands, businesses, songs, articles, and paintings are bought, watched, and consumed. Yet, if a business goes bankrupt, a creator is forgotten, a book isn’t read anymore and a film isn’t remembered, what substance is there to these endless interactions? Although profitable, they are all noise.
The mere fact that millions are ready to pay for a product is a marker of its current profitability but not lasting value. Lasting value is the ultimate marker of a creation’s success. It is the ability to continue providing value after the creator is gone. A film that continues to be watched, a book that is quoted, a song that is replayed, a business that goes on being needed, and a painting that is admired through centuries.
When I question how durable my actions are, at least I attempt to make them compound rather than perish. So I want to ask myself: